There are approximately 603 million people in the world that speak English, making English one of the most commonly spoken languages in the world. As we’ve talked about before, there’s an emerging trend towards BI multilingual tools with the growth in next generation Natural Language Generation (NLG). Don’t think this applies to you? Well, here are 3 reasons why multilingual reporting is becoming an essential feature across all industries.
1. Your market is multilingual
Markets no longer adhere to country or language boundaries, so why should you? Many of us have seen the effects of globalization, with competition creeping in from all corners of the globe. While markets can feel crowded due to globalization, they also open up a new world of possibilities. With the power of today’s BI tools, language no longer needs to be a barrier to develop partnerships and convert leads into clients.
2. Translation fees are too slow and costly
For those businesses that currently have clientele that speak multiple languages, you’re already paying someone to translate reports from English into other languages. This takes a significant amount of time and money. Now imagine if instead of waiting days for a report, you only had to wait seconds. With multilingual narrative generation tools, you can create multiple reports in multiple languages with just the click of a button.
3. Multilingual BI tools are becoming commonplace
More and more people want the ability to translate text on demand, but translation software doesn’t work well enough. Today we see this when people are trying to translate their written text into another language. Anyone who has tried to use these translation tools realizes that they translate words, not ideas. I work in a multilingual company and speak two languages. I’ve tried using translate tools to help me move documents from English to French or vice versa, and they just don’t work well enough. This is because ideas are expressed differently in different languages.
What you need is software that can express the results of analysis in multiple languages. Most of these BI tools require you to generate text first, before translating it into another language. But the future is software that generates narratives in multiple languages from dashboards automatically, and the future is already here.